Intelligent conversation operations
A no-show is an empty chair nobody can resell at short notice. Reminders fix most of that, and the rest is a rebooking message sent at the right interval rather than whenever somebody remembers.
The category decides everything else: the price, whether it reaches somebody who opted out, and the criteria it is reviewed against.
| Message | Category | What that means |
|---|---|---|
| Booked, reminder the day before | Utility | The single highest-return message in this business. |
| Time to rebook | Marketing | Even for a regular client. It is unprompted, so the opt-out applies. |
| A cancellation just opened up | Marketing | Time-sensitive, which makes an approved template essential rather than optional. |
A 2pm cancellation is worth filling within the hour, and the client you would offer it to has not messaged you in three weeks — so the window is closed and free text will not deliver. That message has to exist as an approved template before the cancellation happens. Salons that learn this the hard way lose the slot while waiting for a review.
Hi {{1}}, a {{2}} slot has just opened at {{3}} today. Reply YES and it is yours.
Category: Marketing
The double braces are variables WhatsApp fills per recipient. Meta rejects a template whose numbering has gaps, and Zanii catches that before you submit it.