Intelligent conversation operations
Itineraries, boarding reminders and a traveller in a different time zone who is not going to check email. Travel is the vertical where the 24-hour window is most often closed at exactly the moment you need it.
The category decides everything else: the price, whether it reaches somebody who opted out, and the criteria it is reviewed against.
| Message | Category | What that means |
|---|---|---|
| Booking confirmed, itinerary attached | Utility with a document | A PDF the traveller keeps on their phone offline. |
| Check-in opens, gate change, delay | Utility | Time-critical and often outside the window — so the template has to be approved before the season. |
| Seasonal packages | Marketing | Opt-out applies, and so does the higher rate. |
A traveller's 24-hour window runs on real time, not on your office hours. A booking made on Friday afternoon in Dubai and a check-in reminder due Sunday morning in Bangkok are separated by a closed window and a template you either wrote in advance or did not. This is also why scheduled campaigns matter more here than anywhere else — Zanii starts one within a minute of its time, and shows the timezone it is using.
Hi {{1}}, check-in for {{2}} opens in 24 hours. Your reference is {{3}}. Reply here if you need anything before you fly.
Category: Utility
The double braces are variables WhatsApp fills per recipient. Meta rejects a template whose numbering has gaps, and Zanii catches that before you submit it.